Anticipating the Rise of Social Reality Apps: How Local Businesses Can Prepare

Zack Anselm
3 min readDec 20, 2022
Photo by Tobias

As augmented reality technologies continue to advance, it’s likely that we will see the rise of social reality apps — platforms that use these technologies to facilitate immersive and interactive experiences without distracting too much from the realities of the social spaces around us. For local businesses, the emergence of social reality apps presents both opportunities and challenges. Here are a few ways that businesses can anticipate and prepare for the rise of these technologies:

First and foremost, it’s important for local businesses to research and learn about the social reality apps that are available and how they work. Some examples of popular social reality apps include Therr App, which allows users to connect with each other in virtual spaces, and apps built with ARCore, which enables users to experience augmented reality content on their devices. By familiarizing yourself with these platforms, you can better understand the possibilities and limitations of social reality apps.

Experimenting with augmented reality technologies can also be a valuable way for local businesses to see what works for their business. This might involve creating a simple augmented reality tour of your store or hosting an event using a social reality app like Therr. By testing these technologies out on a small scale, you can get a sense of what resonates with your customers and how they might be used in the future.

Photo by David Grandmougin

Partnering with social reality app developers can also be a great way for local businesses to get involved with these technologies. Many app developers are looking for businesses to collaborate with and can help you create custom experiences that are tailored to your business and your customers. This might involve developing an augmented reality tour of your store or creating an augmented reality game that promotes your products or services.

Incorporating augmented reality technologies into your marketing and customer engagement strategies is another way to prepare for the rise of social reality apps. This might involve using social media to promote events or experiences, or using email marketing to invite customers to try out your augmented reality tour. By staying ahead of the curve and embracing these technologies, you can set your business apart from the competition.

Finally, it’s important to consider the potential benefits of social reality apps for your business. These technologies have the potential to increase customer engagement and loyalty, as well as to attract new customers who are interested in immersive and interactive experiences. They can also help you stay competitive in a rapidly changing landscape and ensure that your business remains relevant and innovative.

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Zack Anselm

I’m building an ad-free social network with a dash of web3 and geo-fences. Detox your social media habits and get rewards.